Deep tech has a marketing problem. Not a lack of talent — but a language barrier between those building the future and the world that needs to understand why it matters. The best marketers in this space aren't just translators, they're architects of belief.
Staying In Orbit exists to surface those voices. Each issue, we sit down with a marketing leader at a company defining what's next in space, science, and deep tech — and ask them how they think, what they've learned, and where the field is heading.
— Chandler, Founder & Chief Galactic Officer at Imagine Milk
We're kicking off this newsletter with someone who gets it from both sides. Theresa Clark spent 20+ years as a federal executive and engineer before joining Everstar as Chief Nuclear Officer, where she now leads business development, shapes product strategy, and — whether she'd call herself a marketer or not — writes some of the most credible deep tech copy out there. We sat down to hear how she does it.
Inside Everstar's Marketing Playbook
Theresa Clark, Chief Nuclear Officer - Everstar
You're the Chief Nuclear Officer — not a marketer by title. How did marketing end up on your plate?
It's very natural at a startup for people to wear lots of different hats. My official job is business development — leading conversations with customers, shaping the roadmap for nuclear use cases, teaching our team about the industry. But the business development angle is part of how I shape our narrative on LinkedIn, on our website, everywhere.
Nuclear has a very specific set of keywords that signal credibility. Our audience needs to know we actually understand what they're doing — that we're not some generic AI company trying to sell into the market. So even though I don't have a marketing background, I know what these people want to hear. That's how it fits together.
What does marketing actually look like day-to-day at Everstar?
A few different things. My boss has been doing more interviews and podcasts to get thought leadership out there — that helps us tell our story from an investor perspective and to potential hires in the software and AI space. My colleague Christine and I have written blog posts, op-eds, and other thought pieces from that same credibility angle.
The more classical LinkedIn marketing for us is really about announcements and credibility signals to each subsector — hires, investors, customers. We're not running a giant outbound product-led growth campaign to sell nuclear SaaS. There’s a discrete set of large nuclear customers, and you have to go at them differently. Everything comes from a place of here's what we're doing specifically for you, and here's why we're credible in it.
You're building with AI. Where do you draw the line on using AI in your own marketing?
Honestly, similar to what we tell people about our nuclear AI — there has to be a human involved. For credibility, and in some cases for safety.
Everyone knows what AI-written copy looks like right now. You might get a first cut from AI to save time, but then you need to build in human review, or even AI review, to say give it two more scrubs, make it read like me, make it read like a human wrote this. If it's just click, copy, paste, done — it's not going to get eyeballs. People scroll right past it.
Theresa Clark is Chief Nuclear Officer at Everstar, based in Washington, DC. The team is headquartered in Midtown Manhattan — with a view of the Empire State Building as a daily reminder of what it looks like when America builds big things, fast and well.
In The Imagine Milk Orbit 🚀
🌖 A day with ispace at the Colorado Space Symposium - One of the highlights of the month: spending the day capturing content with Takeshi Hakamada, Founder & CEO of ispace. We got an inside look at the team, the mission, and the vision for sustainable lunar exploration — and walked away with footage and stories we can't wait to share.
The ispace team looking good at the 2026 Colorado Space Symposium.
🗽 Another NY Space Week in the books - Investors, operators, and founders all under one roof, with the energy you'd expect from a city that doesn't sleep. We loved seeing so many of our clients showcase their work and tell their stories on a stage that's only getting bigger every year.
NY Space Week’s “Power, Proof, and Story: Building New York’s Space Identity” Panel
🌌 Katalyst Space — Prep is well underway for Katalyst Space’s LINK robotic spacecraft. We're gearing up to bring their story to life in a big way, and we couldn't be more excited about what's coming.
Katalyst’s LINK spacecraft, tracking toward their June launch date.
Science Communicator
of the Month:
Magan Chin 💻
Magan is the founder of Fig, a career exploration platform being used by over 16,000 people across 165 countries, and a science communicator focused on making complex technologies accessible.
She holds a degree in computational neuroscience from Columbia University and a master’s in technology policy from the University of Cambridge. Through her platform GenZBestie, she creates engaging, educational content that translates AI, technology, and policy for nontechnical audiences. Her work is driven by a commitment to making the future of technology more understandable, inclusive, and actionable for the next generation.
